Google Search Case Study: |
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cold play fix it lyrics |
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Coldplay is a British pop rock band from London, UK. In this case study, we will start with the search phrase “cold play fix it lyrics” and find the song by Coldplay called “Fix You” and a song that contains the phrase “fix it”.
 Remember, any time you see the finger pointing right icon, that’s an important search tip!
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The initial search query has several challenges. First of all, the band’s name is misspelled as the two common words “cold play”. Secondly, every single word in the query is a common english word, making Google’s job that much hard. Go ahead and try the search phrase (type exactly what is in bold into the Google search box and press the Search button): cold play fix it lyrics
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Examine the search results, then click here to return to the search tutorial.
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Did you notice this line at the top of the search results?:
Did you mean: coldplay fix it lyrics?
Google is asking you if you really meant to search for the band coldplay instead of the words cold and play. You could have simply clicked on the link to try that phrase as your search. Let’s try it now (type exactly what is in bold): coldplay fix it lyrics.
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Look a the difference in the search results. Now click here to return to the search tutorial.
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As you saw in the search results the top results were for the song “Fix You” by the band coldplay. If that was really what you were searching for, your search would have been a success and you would be finished. But suppose you are looking for a song by coldplay that has the exact phrase “fix it” in the lyrics, and not the song “Fix You”?
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To tell Google you want to search for an exact phrase, enclose the phrase in double quotes.
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Let’s try it now (type exactly what is in bold): coldplay “fix it” lyrics.
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If you try some of the links for Coldplay lyrics, you will see a song called "X & Y" that has the phrase " fix it" in it. See for yourself and when you come back to this page, click here to return to the search tutorial.
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Success!
In this case study you learned:
- How Google’s term suggestion feature that helps you with a problem search phrase.
- How to tell Google to search for an exact phrase by surrounding it with double quotes.
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