Web 3.0

The IllumiBloggerati

While surfing for interesting blog posts I stumbled on to a short post on Robert Scoble's blog that had a large flock of the web's star technology bloggers and content creators in the comment stream. Heavyweights like Matt Cutts of Google, of course blog owner Robert Scoble the notable ex-Microsoft star was there, Dave Winer another powerful force in the tech infosphere and others. People whose daily job is to affect both the way knowledge is managed and also creating and transmitting that knowledge too. I felt like I had crashed a private party between these tech elite as they conversed between each others and with visitors to the comment stream. Surprisingly, I was not ejected from the comment stream, despite the fact I ate all the marinated shrimp and insisted on doing the Numa Numa dance for everone.

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Blogger Upgrade : Google's Secret Knowledge Platform?

TechCrunch has a new article on upcoming improvements in Blogger. Blogger is the hugely popular blogging service owned by Google. The article mentions new features designed to make Blogger posts integrate more easily with the Blogosphere; especially the new tagging features.

The article specifically highlights the integration of Blogger blogs with Google Accounts, which would allow Google to leverage it's other high power web services with the Blogger platform. This is pure speculation, but I wonder if this is a glimpse into Google's grand plan? Through it's search engine along it is already a massive focal point in the knowledge management universe known as the Internet. With Blogger, Google is promoting the easy creation of content for that universe, and bringing in as many citizens as it can into its topically organized web services that include: Google Maps, Calendar, GMail, and many others. Is Google arranging the scaffolding and infrastructure of a high level idea and thought factory that will change the way all of us create and share information? Only time will tell.

Editor's note: TechCrunch references the original "new Blogger" article by the Google Operating System blog. If you want a good rundown of what's new in Blogger beta, read that article.

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Social Networking Spam : The Enemy Of Knowledge

Seth Godin as usual is keeping his cyberfinger on the pulse of the Internet. His latest post highlights the newest form of promotional spam to sweep the Internet, which is targeting the social bookmarking sites.

Good knowledge is clean knowledge where the intent of the creator is to inform, not to promote or sell. On the Internet, preserving the purity of knowledge is exponentially harder because the knowledge, or the visibility of the knowledge, is frequently dependent on trusted connections. We rely on each other to point out what is useful and important. Unfortunately, now we need to engage the community in police efforts too, with all the difficult ambiguities and arbitrary reporting mechanims that entails; the worst side effect frequently being control over the community by a select few. A select few that frequently got their power simply by being early to the community or by being friends of some of its more influential members. Seth suggests such a mechanism in the form of a reputation system to weight more heavily those in the community who have proven themselves to be reliable information providers, as opposed to those who have come to spam.

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The Knowledge Is In The Connections

We tend to think of knowledge like data. That it is stored in a fixed place, static. The technical part of Web 2.0 is the aggregation of services, also known as mashups, to create larger more synergistic uses of information. But there is a human side to Web 2.0 too. That side is changing not only the way we look at knowledge, but the way we look at the web from both a technical and a marketing side.

Lee Odden, in his entertaining and informative Online Marketing Blog, has a recent article titled Marketing With Social Media. The article is targeted towards people looking to market their web sites or products on the Internet. But it reveals an interesting change in how we are beginning to view knowledge on the web; that the knowledge living on the web is not in any single fixed database or web page. But that the richer more powerful information is stored in the connections between people. By tapping into the areas of cyberspace where the connections between people are tightly bound, your message will become part of the knowledge network much faster and in deeper and more interesting ways. The article tops off with a list of resources you can use in your own research into the cyberties that bind us all now.

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